Haiku dragonflyAt a birthday party last night my friend Phil, asked if I had heard of Haiku (Japanese poetry) storytelling. I hadn’t but it sounded really interesting. It’s a poem or story told in 17 syllables broken up in to 3 lines  (in English) or groups of 5, 7 and 5 syllables.  There are lots of rules to this effective writing skill, the basics are here.

Look at this posts title again if it were Hiaku it would look some thing like this.

Haiku Poetry
Small but perfectly formed
Communication!

It’s not elegant or even Haiku but I really like the simplicity it forces you to create. You can use this technique to write the premise for your story or brand and shows that often more is less in communication. Can you write your brand communication stripped down like this and if people really understand it why would you use more.  Here is a proper Haiku:

An old pond!
A frog jumps in-
The sound of water.

Thanks Phil for putting me on to this. I used it today to help a team with positioning – it worked really` well.