As the earlier post rocketed to the top of the reading list on the New Brand Stories Word Press site I thought I would take a look at some other of the in the series. This one looks at the contrast between two worlds of trendy and traditional.

The combination of  image and type  draws you in and transports you to a place where the observer uses this as a metaphor for other conflicts of interests. Transportation of audience is a key concept in storytelling and HSBC has found a great way to keep this simple but with impact.