The Satellite TV company SKY just launched a new channel with a short spot using Dustin Hoffman. It says what I feel about the power of storytelling.
[youtube=http://www.youtube.com/watch?v=jq6d92aXvMU]
Sky Connects to customers with Storytelling Ad
18th January 2011
Mark
In today’s knowledge centric business environment, human resources remain the key drivers of competitive advantages for firms.
Even earlier, the baler was a stationary implement, driven by power take-off (PTO) and belt,
with the hay being brought to the baler and fed
in by hand. For the most part, mobile messaging can be accomplished
at almost every level and no longer is just for the
larger, more powerful companies.