One of the great writers on Influence is Robert Cialdini. One of his rules if influence is Scarcity. A great example of this in branding is Secret Cinema. Shh… don”t tell anyone!.
Influencing Stories- Secret Cinema
27th May 2011
One of the great writers on Influence is Robert Cialdini. One of his rules if influence is Scarcity. A great example of this in branding is Secret Cinema. Shh… don”t tell anyone!.
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